Event Tracking

Track your users actions on your website for better insights.

Event tracking is an essential way to create funnels and track CTR (Clickthrough rate). Event tracking is included by default in Toolbird Analytics.

Event Tracking requires that Toolbird Analytics is installed on your website. See here how.

Track single events without properties

You are able to track single events without properties easily. Event page views are tracking like this.

toolbird.track("cta_clicked")

This will show up in the Dashboard like this - amount is the times the event is tracked. It can be tracked multiple times for the same user session. The percentage next to it is the CTR for unique users. In this example it shows that 75% of visitors have triggered the cta_clicked event.

Include event properties

With Toolbird Analytics you are also able to add properties to each event. Especially useful if the event is tracked multiples places to see where the CTR are the best or to A/B test colours.

toolbird.track("cta_clicked", {
    position: "hero",
    color: "purple"
})

You are then able to click on the cta_clicked in the dashboard to see details. It will show up like this: